The role of communication is crucial in promoting development that takes into account the human dimension in the current climate of social change. The country's shift toward greater decentralization and the introduction of a market economy create favorable conditions for communities to become the main actors in development. To achieve this, the CDN Association must encourage their participation and their capacity for initiative.
Communication has a central role to play in this area, which is why the CDN Association created a community radio station in Cibitoke province, but its potential is still often underutilized.
We must encourage the planning and implementation of genuine communication programs for development.
The CDN Association, by using communication for development, aims to bring about social and environmental changes, for example through behavioral changes or the sharing of knowledge from the field.
Communication for Development, initiated by the CDN Association in Cibitoke province, is a social process focused on dialogue and using a range of tools and methods.
The objective is to seek to bring about change at various levels, such as listening, building trust, sharing knowledge and skills, debate, and learning to achieve significant and lasting change.
Indeed, communication for development includes new media and approaches, including rural radio established in Cibitoke province for community development, which serves to train farmers and connect extension workers and producer groups to each other and to information sources.
That the villages of Cibitoke province be connected to each other through this local radio station.
The local population listens to radio programs on best agricultural practices; people communicate and learn together.
Moreover, communication technologies are anything but neutral. They influence social relationships, anticipate them, and moderate them.
The economic and social development of the less fortunate areas of Cibitoke province requires, among other factors, communication approaches and techniques that allow the expression of the know-how and needs of the populations concerned, as well as the exchange and transfer of methodologies and technologies. The CDN association's reflection on communication for development is based on one concern: how can the "voiceless" and marginalized use communication to make themselves heard?
For the CDN Association, communication is defined as a set of diverse social practices, a constellation of social processes that allow different social groups to be heard and recognized as interlocutors.
Ultimately, the communication for social change initiated by the CDN Association is defined as a process of dialogue through which the people of Cibitoke define who they are, what they want, and how they can achieve it. Social change is a change in the lives of people defined by themselves.
This work particularly seeks to improve the lives of those who are economically marginalized according to the principles of self-determination, equity, social justice, and active participation for all.
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